søndag 10. februar 2008

Innovasjon

Ved siden av skogen og sørlies bok innføring i innovasjonsarbeid, har jeg og sett nærmere på Eric Von Hippel`s bok Democratizing Innovation, han tar her for seg :

Since lead users are at the leading edge of the market with respect to
important market trends, one can guess that many of the novel products
they develop for their own use will appeal to other users too and so might
provide the basis for products manufacturers would wish to commercialize.
This turns out to be the case. A number of studies have shown that
many of the innovations reported by lead users are judged to be
commercially attractive and/or have actually been commercialized by
manufacturers.

Why do so many users develop or modify products for their own use? Users
may innovate if and as they want something that is not available on the
market and are able and willing to pay for its development.

Even if many users want “exactly right products” and are willing and able to
pay for their development, why do users often do this for themselves rather
than hire a custom manufacturer to develop a special just-right product for
them? After all, custom manufacturers specialize in developing products for
one or a few users. Since these firms are specialists, it is possible that they
could design and build custom products for individual users or user firms
faster, better, or cheaper than users could do this for themselves.

An exploration of the basic processes of product and service development
show that users and manufacturers tend to develop different types of innovations.
This is due in part to information asymmetries: users and manufacturers
tend to know different things. Product developers need two types of
information in order to succeed at their work: need and context-of-use information
(generated by users) and generic solution information (often initially
generated by manufacturers specializing in a particular type of solution).
Bringing these two types of information together is not easy.

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